A product owner who owns the whole problem.

Hi, I'm Esteban. I decide what to build, then test whether it worked.

I start with research to understand what people actually need, then design, ship and test the solution together with engineering and data. Onboarding, pricing, design or a new feature: every idea becomes an experiment we can measure, so decisions rest on evidence, not hunches.

I care about the business as much as the people who use the product, and my job is finding the solution that works for both, with more engagement and better retention to show for it.